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SUMMARY:State of the Art of AI in Communications: A Level-Setting Conversation
DESCRIPTION:Overview \nThis 90‑minute hybrid session introduces communicators to today’s AI landscape\, covering capabilities\, risks and practical uses across the communications workflow. Through examples and discussion\, participants will gain shared language\, responsible-use guidelines and clear decision points for applying AI effectively in their organizations. \nPresenter: Alex Sévigny\, PhD\, APR\, FCPRS \nLocation: McMaster University + Virtual \nDate: April 8\, 6-7:30pm\, plus informal reception at the Phoenix post-event. $8 evening parking after 4 pm at McMaster University in Lot B or under L.R. Wilson Hall (TBC). \nPricing (in-person and hybrid): \n\nCPRS Member: $30\nStudent :$10\nNon-Member: $50\n\nIn-person capacity is 35. No limit on virtual attendance. \nREGISTER HERE \nFull Description: \nAI is no longer a “future trend” in communications\, it’s a shifting set of tools\, risks\, and opportunities that communicators are being asked to understand right now. This 90-minute\, hybrid (in-person and virtual) professional development session is designed as a practical level-setting conversation for CPRS Hamilton members and any other communicators who would like to join\, whether you’ve experimented with generative AI daily or haven’t touched it yet. \nIn this interactive session\, Alex Sévigny will map the current state of the art in AI as it applies to communications work: what today’s models can (and can’t) do\, where they reliably add value\, and where they introduce brand\, legal\, privacy\, and reputational risk. Through real-world examples and interactive discussion\, we’ll explore high-impact use cases across the communications lifecycle: research and insight gathering\, message development\, content drafting\, stakeholder Q&A\, media relations support\, measurement\, and issue/crisis preparedness—alongside common failure modes like hallucinations\, bias\, confidentiality leakage\, and “automation without accountability.” \nYou’ll leave with a shared vocabulary\, a clear-eyed view of what “good” looks like when using AI responsibly\, and a simple set of decision points and guardrails you can apply immediately\, both individually and within your organization. \nREGISTER HERE
URL:https://cprshamilton.ca/event/state-of-the-art-of-ai-in-communications-a-level-setting-conversation/
LOCATION:McMaster University\, 1280 Main St W\, Hamilton\, Ontario\, L8S 4L8\, Canada
ATTACH;FMTTYPE=image/png:https://cprshamilton.ca/wp-content/uploads/2026/03/image.png
ORGANIZER;CN="CPRS Hamilton":MAILTO:events@cprshamilton.ca
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CREATED:20260402T171237Z
LAST-MODIFIED:20260402T173320Z
UID:1266-1776794400-1776801600@cprshamilton.ca
SUMMARY:Communic-ability: On Access in Public Relations and Communications
DESCRIPTION:Overview\nYou’re invited for a compelling talk on access in PR and Comms along with the chance to connect with professionals in the region!\n\nJoin us for a thought-provoking and entertaining presentation by Dr. Jeff Preston\, PhD\, Associate Professor of Disability Studies at King’s University College at Western University. \nBorn with a rare neuromuscular myopathy\, Dr. Prestonhas spent his life dedicated to advocating for himself and others with disabilities. With a PhD in Media Studies from Western University\, Dr. Preston’s research focuses on the representation of disability in popular and digital culture. \nGain important professional insights from Dr. Preston while connecting with peers from across the region. Hosted by CPRS Hamilton & Southwestern Ontario. \n\n\n\n\nPresenter: Dr. Jeff Preston\, PhD\, Associate Professor of Disability Studies at King’s University College at Western University \nDate: Tuesday\, April 21\, 2026 \nTime: 6-8 pm (doors open at 5:30 pm) \nLocation: King’s University College\, Western University – Wemple Building (Vitali Room) – 266 Epworth Avenue\, London\, ON N6A 2M3 \nTickets: Students – $10\, Members and Non-Members – $30 \n\nREGISTER HERE
URL:https://cprshamilton.ca/event/communic-ability-on-access-in-public-relations-and-communications/
LOCATION:King’s University College\, 266 Epworth Avenue\, London\, Ontario\, N6A 2M3\, Canada
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ORGANIZER;CN="CPRS Hamilton":MAILTO:events@cprshamilton.ca
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