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Demystifying market research for communicators + Holiday Humbug Social
This is a combined ticket event — one ticket gets you access to both the workshop and the holiday social.
About the Workshop
Lisa will demystify how to read and use a market research report. She will show participants what to look for in a report and provide tips how to buy/commission research. Which data matter in which ways for different kinds of organization? She will illustrate this by walking the audience through examples of recent market research reports conducted by Leger.
The one-hour session will include a minimum 15-minute Q&A with those in attendance, in addition to accepting questions during the presentation.
Time: 6:00 p.m. – 7:00 p.m.
Location: McMaster University, L.R. Wilson Hall, Room 2001
About Lisa Covens, MA, CAIP
With over 20 years of marketing research experience, Lisa started at Leger in 2003 and is a highly respected professional. As an SVP, Lisa manages the Communications and Public Affairs practice in Central Canada. Her clients include government, top PR agencies in Canada, and communications practitioners at several corporations, associations, and pharmaceutical companies. Lisa is an active member of the CPRS as a national board director. Lisa is also a spokesperson for Leger and is happy to speak on a variety of topics.
Holiday Humbug Social
After the workshop, join us at for our Holiday Humbug Social!
Time: 7:00 p.m. – 9:00 p.m.
Location: The Phoenix Craft House & Grill
Tickets
This is a combined ticket event — one ticket gets you access to both the workshop and the holiday social.
CPRS/IABC Member $ 30
Non-Members $ 40
Students & Student Members – $10
Parking is available on central campus for $8 after 4 p.m. or in satellite lots (M & P) for $4 after 4 p.m.